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Alice Pink, our first custom color, began as an idea discussed by owner John Wilson and Beverly, the co-owner of Williamsburg Paints (at that time). The next year the store commissioned Williamsburg to manufacture Alice Pink in a small batch, which worked out to be 165 tubes.  The color, created by Jamie Combs, an IU MFA graduate, who worked at the store at the time, became a sought-after color among Bloomington painters and sold out quickly. The degree of interest in the color suggested the possibility of making the creation of a custom color an annual tradition.

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